Top Reasons why you need a website


If you have just started a business in e-commerce, there are many reasons why you should run it on the online store website. And here are the ones that are worth paying attention to. On most websites of online stores there is no such section as a blog, while the possibility of attracting traffic with it.


Additional traffic

If you are willing to invest time and money in attracting traffic to the website of your online store, blogging will in this case be one of the most effective methods.

The amount of content on the site increases, most of which can be successfully adapted to target keywords. Quality additional content has a positive effect on indexing, new pages are beginning to rank in the search, traffic is growing due to search engines, and thanks to the fact that users start sharing interesting materials in social networks.

Formation of the audience

Blog on the website of the online store can be used as a tool to attract and retain the audience, as well as to establish contact with customers.

Over time, they are becoming more and more, and a constant audience is beginning to form.

Take a video on the topic, how you can use the products that you offer, publish several success stories of your customers – inspiring stories people especially like.

The ability to comment on publications allows your visitors to feel that they are part of a full-fledged community. As in the case of social networks, respond to comments and questions, respond to appeals.

The site is a 24-hour virtual office

With the constant growth in the number of Internet users, the number of people who may need information about your company not only in the workplace, but at any other time, also increases. In this case, the site will provide you with an invaluable service.

It can be visited day and night, all 24 hours a day, 7 days a week, 365 days a year, from any civilized point on the planet.

The site is its own unique media tool

It can accommodate various, regularly updated, news, for example, about the life of the company, current promotions, discounts and special offers.

Also, the site can be equipped with RSS-feed, a subscription form; it can send information to interested people.

The essence of it can be reduced to three key areas of work:

The attraction of visitors to landing pages of a website

Converting them into customers or registered users

Analytics of the work done

Website answer the customer questions

The site will answer typical customer questions and will slightly relieve your company’s employees. Customers can “get” you by phone, fax, mail, and e-mail. As a rule, in any business clients ask the same questions, and managers of companies spend a lot of time and energy to respond to them.

Perhaps, for complete happiness, they just do not have enough of your site. If you have your own web resource, you have the opportunity to analyze the most frequently asked questions and then post on their site the answers.

There you can also post thematic articles, price lists, manufacturers’ certificates, testimonials from grateful customers, and other materials that will help potential customers get all the information they need.