DOT believes that digital marketing has always been an ever-evolving process. With some new trends such as AI and machine learning, digital marketing has become more important than ever. Multichannel marketing has become a norm. Social media analytics are getting more powerful. Marketers are going beyond engagement rate because they are in desperate need of tools for measuring the quality of content and the most important – ROI. DOT aims to offer such a digital marketing strategy that keeps these trends. Now a days, business success not only depends on a good website but also an effective digital marketing strategy that includes an effective SEO. A website is incomplete without effective SEO. No matter how professional a website is, you cannot achieve your business objectives with poorly done SEO. DOT emphasizes on optimizing a website for mobile search and browsing. DOT keeps its approach to SEO up to date. DOT believes that high-quality content, coupled with using shorter URLs, actually leads to higher rankings.